Jivago’s JIVAGO BRANDS Fragrance by JOE LEGEND by Joseph Jivago. Commercial by Ron Cobert. Actors: Jason Robbins and Genova Alexis
Anastasia Soare is widely referred to as “The Definitive Brow and Eye Expert” or “The Brow Queen” for good reason. She’s a dynamic, iconic lady in an industry carved for herself by developing her own eyebrow culture, far ahead of the competition. Her arch shaping art is so sought after by stars, royalty, prodigies, and public figures, traveling from afar just to get the chance for that periodic pampered moment. Anastasia’s career started in West Hollywood, and then, she open her own shop in Beverly Hills. In no time, the word spread. Women of all types flocked for the perfect eyebrows, and Anastasia had a hand in the perfection. I’ve seen her in action. She’s a sophisticated lady with precise direction. She’s analytic and mathematic, first analyzing the client’s symmetry by sight, and then swooping in like the fantastic artist she is, passionate to finish a canvas. I little while back, I had the opportunity to lead a campaign for Anastasia’s Brow Kit. Here’s one of many variations based on the 30 minute long-form infomercial structure. Enjoy.