As someone who has enjoyed working with Anastasia Soare of Anastasia Beverly Hills, I know she is one of the beauty industry’s most talented and innovative professionals today. As of April 2022, Forbes ranked her as the 6th-richest person in Romania, with a net worth of $730 million. Her reputation as “The Definitive Brow and Eye Expert” or “The Brow Queen” is well-deserved, and I feel fortunate to have been a part of her team leading the marketing push during my tenure.
Here are a few variations created for the 30-minute long-form infomercial structure.
Anastasia’s career began in West Hollywood, where she quickly developed a reputation for her precision and artistry in shaping eyebrows. Her unique approach, which focuses on analyzing the client’s symmetry and using mathematical and artistic techniques to create the perfect shape, and the use of color, set her apart from other beauty professionals and quickly gained her a loyal following.
The word quickly spread when Anastasia opened her shop in Beverly Hills. Women worldwide flocked to her for the perfect brows, and Anastasia became known as the go-to expert for anyone who wanted to achieve the ultimate brow look. Her clients included stars, royalty, prodigies, and public figures – anyone who wanted to look their best and knew Anastasia could deliver.
Working with Anastasia was an incredible experience. I had the opportunity to work with her on many occasions, and one was the lead on this campaign for her Brow Kit. She is a sophisticated lady with precise direction and an analytical approach. She carefully analyzed each client’s features to determine the perfect shape for their face and then used her incredible artistic skills to bring that vision to life.
Passionate about her craft, evident in every brush stroke and attention to detail, Anastasia always strives for perfection in every aspect of her work. Her dedication to her art and her clients is truly inspiring. She has created an entire industry around her unique approach to brow shaping, and her influence is seen in beauty trends worldwide. I feel incredibly grateful to have worked with such a fantastic talent, and I know that anyone who has had the pleasure of working with her would say the same. Anastasia Soare is genuinely one of a kind, and I can’t wait to see what she will accomplish next.