“A picture is worth a thousand words” is why photography stays effective. It can be complex, with multiple ideas that’s conveyed, meanings and essence, more than what can be said in a single sentence.
Fashion Photography is all about beauty, it’s about the model, the clothes and the location equally. It’s the image as a whole. We like controlled lighting in studio or out on location. The location is more effective when it’s dramatic or if there’s a major contrast.
Look Book or Catalog Photography is mostly shot in the studio against a solid color backdrop with controlled lighting that leans toward the importance of the clothing or product. It can be shot on location but better with a long lens to to focus on the clothing leaving everything else out of focus.
Product Photography is all about the product. It’s mostly shot in studio with controlled lighting. It can be shot on location to set atmosphere but the focus is on the product.
Food Photography is all about the food much like Product Photography. It’s mostly shot in studio with controlled lighting. It can be shot on location to set atmosphere but the focus is on the product like with a restaurant and people blurred in the background.
Lifestyle Photography is all about the environment where the product or service is being used, where the models are living and using the product.
Architectural Photography is all about the building to showcase an architect’s design, or the appeal of the retail space or the value of real estate.
Talent and Corporate Headshots is about that face, the portrait, capturing the best of you. For actors, it’s necessary to capture the many looks you have. For the corporate, you need that one shot that sets you apart from your competitors.