Types of Audio Commercials
Audio Commercials remain a relevant, and an effective way to communicate because listeners can listen anywhere and anytime, while driving, working, exercising, playing, wherever, whether on a podcast or radio.
Live Read is a hosted commercial delivered in real-time by the host of the show, on their show, in their own words, either from their own experience, or from a fact sheet provided by the business.
Sponsorship is an inside segment, a or piece of an audio show, or even a contest, and, in return, they receive a mention and/or a call to action for their business.
Produced is a voice-over pre-produced, and played multiple times which can include characters and jingles.