Educational Breakdown: Top-Selling Products on TikTok (2024)

Based on data from eMarketer / Oberlo

This chart reveals exactly where TikTok users are spending money — and it clearly shows which product categories have the strongest buying behavior on the platform. If you’re planning to launch or scale a TikTok Shop, these numbers tell you where the demand really is.

1. Beauty – 44.3%

Beauty is the strongest-selling category on TikTok. This is because tutorials, transformations, and creator-led demos perform extremely well. Small beauty items create instant impulse buying and repeat purchases.
Examples: lip oils, skincare tools, hair styling products.

2. Clothing – 43.1%

Clothing is nearly tied for the #1 spot. Apparel sells well because it thrives on personality, relatability, and trends. Simple designs, humor, and niche communities convert at high rates.
Examples: graphic tees, hoodies, hats, niche sayings.
This is one of your strongest categories.

3. Accessories – 42.2%

Accessories are inexpensive to produce and perfect for short-form content. They are easy to model, easy to customize, and easy for creators to promote.
Examples: jewelry, sunglasses, hair accessories, small fashion items.

4. Consumer Electronics – 24.9%

Tech gadgets perform well due to “satisfying demo” content. These products go viral when they solve a simple problem quickly.
Examples: mini printers, viral microphones, chargers, LED devices.

5. Food & Beverages – 23.5%

Food performs well because reactions, taste tests, and unique snacks generate curiosity. The category is driven by novelty and shareability.
Examples: viral snacks, specialty drinks, unique sauces.

6. Health & Personal Care – 21.4%

Products that improve daily routines, grooming, or self-care gain traction quickly. These items benefit from clear before/after demonstrations.
Examples: body scrubs, dental products, heatless curlers.

7. Shoes – 15.2%

Shoes sell when they tie into a trend or aesthetic. The conversion rate is lower than clothing, but niche styles still generate strong revenue.
Examples: slides, lifestyle sneakers, viral slippers.

8. Furniture & Home Goods – 14.9

Home products perform well when creators show space transformations or simple lifestyle improvements.
Examples: organizers, LED decor, minimalist furniture.

9. Household Supplies – 14.5%

This category is driven by cleaning hacks and home-maintenance content.
Examples: cleaning paste, kitchen gadgets, lint removers.

10. Pet Products – 11.4%

Pet owners have high emotional buying behavior. Products that solve problems or create cute moments convert well.
Examples: pet hair removers, portable water bottles, interactive toys.

11. Financial Products or Services – 11.2%

Mostly driven by financial creators giving advice or recommending tools. Lower overall volume but high-value transactions.

12. Auto & Parts – 7.5%

A smaller category with niche appeal. Works only when targeting a very specific audience.
Examples: LED interior lights, cleaning tools, small accessories.

Key Takeaways for Sellers

1. The top three categories (Beauty, Clothing, Accessories) dominate TikTok shopping.
2. Products that demonstrate quickly, solve a visible problem, or express personality perform the best.
3. Your planned products (adult-saying shirts and hats) fit directly into the second and third highest-selling categories on the entire platform.
4. Simple, relatable, niche-specific designs are the fastest way to drive conversions in apparel.