Brand Identity

“Emotional stories create lasting experiences. Visual Content with sites like Facebook, YouTube, Pinterest and Instagram have increased the demand for visuals and sound. No longer is it the major networks and magazines controlling what we see and and hear.” ~ Founder, Ron Cobert

Brand storytelling is at an all time high, so much so, companies are all investing in story driven content.  Being in the advertising and entertainment industries, I have seen the integration of brand partnering in intellectual property to the tune of millions of dollars in product placement, and, all out exclusive one sponsor produced entertainment.  It’s here to stay.

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Establishing your brand is so imperative in this market place, as it has always been.  It’s just, today the amount of brands fighting for the same market share in the dwindling consumer base has increased the need for impressive storytelling, a message that identifies the brand enough to get the consumer to buy “yours” over theirs.

If you’re not into brand identity, you better get in the mix. Emotional stories create lasting experiences. Visual Content with sites like Facebook, YouTube, Pinterest and Instagram have increased the demand for visuals and sound. No longer is it the major networks and magazines controlling what we see and and hear.

Even a small business owner or an individual can capture a global audience at record speeds, some in a day or a week even. Utilizing this tool of the collective voice can turn your content into a marketing gold mine. What does that mean for your pocket?  Have you heard of the ole adage, “It’s the numbers game.” The larger the audience means the more opportunity for sales = more customers buying your goods and/or services.