Category Archives: SEO

SEO

26 Nov , 2017,
Ron Cobert
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OVERVIEW

SEO (Search Engine Optimization) has a sweeping amount of different benefits it can offer to your website. It can help to improve functionality, to boost productivity, to increase conversions, and to bring you more traffic. SEO is a science of making your website “search engine friendly” in order to achieve high rankings when a prospect is searching for your products or services. This dramatically increases the opportunity for new clients to find and to buy from your business.

KEY BENEFITS

There are six key benefits of SEO that can really put you on the front foot for years to come, some of these benefits starting immediately.

EXPOSURE

Search engines are a source of huge amounts of targeted traffic to your website.

LOW COST OF CONTACT

The cost of contact derived with the help of SEO is considered to be the lowest among all online marketing channels.

LONG-TERM EFFECT

Even after you terminate optimizing, the site will maintain its position for some time.

BRAND AWARENESS

The more targeted users see your website on the first page of search results, the quicker they will remember your name, which in turn increases the credibility of your company.

HIGH CONVERSION

SEO-optimization strategy is aimed at attracting the audience that is already interested in your products or services. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

CREDIBILITY

Customers trust the SERP excluding its advertising.