Author Archives: Ron Cobert

SEO

26 Nov , 2017,
Ron Cobert
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OVERVIEW

SEO (Search Engine Optimization) has a sweeping amount of different benefits it can offer to your website. It can help to improve functionality, to boost productivity, to increase conversions, and to bring you more traffic. SEO is a science of making your website “search engine friendly” in order to achieve high rankings when a prospect is searching for your products or services. This dramatically increases the opportunity for new clients to find and to buy from your business.

KEY BENEFITS

There are six key benefits of SEO that can really put you on the front foot for years to come, some of these benefits starting immediately.

EXPOSURE

Search engines are a source of huge amounts of targeted traffic to your website.

LOW COST OF CONTACT

The cost of contact derived with the help of SEO is considered to be the lowest among all online marketing channels.

LONG-TERM EFFECT

Even after you terminate optimizing, the site will maintain its position for some time.

BRAND AWARENESS

The more targeted users see your website on the first page of search results, the quicker they will remember your name, which in turn increases the credibility of your company.

HIGH CONVERSION

SEO-optimization strategy is aimed at attracting the audience that is already interested in your products or services. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than equivalent Pay-Per-Click (PPC) click-through.

CREDIBILITY

Customers trust the SERP excluding its advertising.

Measuring Campaigns

21 Sep , 2015,
Ron Cobert
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  • Creating and conducting targeted marketing campaigns (SMS, MMS, CC, e-mail, direct mail) mainly aimed at retention and increase customer loyalty
  • Developing A/B testing, regional and seasonal price promotions for ‘high yield’​ customers
  • Creating predictive models for ‘high yield’​ customers
  • Creating analytical reports (SAS, SQL, Tableau)
  • LTV analysis based on customer needs/values/service usage profiles
  • Retain vs. Acquire analysis\Designing customer surveys campaigns
  • Creating marketing products for effective retention ‘high yield’ customers

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Media Content

1 Jun , 2015,
Ron Cobert
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The Use of Images

Images get 90% more views than those without. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever. It’s preferable to use original images or ones taken by you, as this adds a much-desired personal touch to your campaign.

The Use of Videos

Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer.  Great video serves make your campaign demonstrating that you’re prepared to go the extra mile for quality increasing conversions by 86%. There are numerous types of videos that can enhance your business like how-to videos, animated explainer videos, demonstrations or customer testimonials. Posts with videos receive nearly 200% more inbound links. The Video is the representation of your brand.

The Use of Infographics

Infographics are an excellent tool for drawing upon all of your complex data and statistics and collating them into a compelling, easily intelligible visual display. Accompanied by networking with key influencers, landing page optimization and social media, infographics can become an integral part of your content marketing strategy. Sometimes even the most seemingly mundane statistics can be brought to life when conveyed as stunning visualizations.  Bloggers tend to love a good infographic, so if you promote yours effectively, it’s highly likely that it will be circulated throughout the blogosphere. More shares means more publicity for your brand.  When sharing your infographic it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted.

The Use of Memes

The term ‘meme’ was first coined by Richard Dawkins in 1976 to ascribe an idea the capacity to replicate itself into different meanings from person to person. Memes are now commonly known as images that are accompanied by humorous captions. Not many people envisaged that memes would play a role in content marketing when they first started to gain traction online, as they were primarily shared and made popular by college students as a form of entertainment. Creating your own meme is a great way to evoke positive emotions and set yourself apart from your competitors. Another unique benefit of memes is that they allow you to create in-jokes about your industry, which is a great way to make people laugh and build a community around your brand.

The Use of Presentations

Presentations serve a similar function to infographics, with a large focus on attractive design and color, thereby drawing the reader into the text. The presentation is not only entertaining, but it also provides the user with actionable advice for how to improve his or her content strategy. As your presentation is likely to include a lot of information, it’s crucial to remain consistent with things like fonts, borders and colours. Just like with any form of content, proofreading for spelling and grammar mistakes is paramount.

The Use of Screenshots

With a screenshot, you can provide your audience with a glimpse into the inner workings of your product or service. You can show what services and functions you offer from a direct perspective, and you can even combine your screenshot with some marketing copy or a testimonial to boost your credibility. Screenshots are very useful for backing up the claims you make in your sales content. Screenshots can be hugely beneficial as a trust-building tool. Consider using them to capture customer reviews or testimonials from industry forums or social media (88% of people read reviews to determine the quality of a business).

Websites Development

Jun , 2015,
Ron Cobert
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Creating custom, state of the art, virtually engaging, functionally advanced, responsive websites within 14-30 days depending on the communication with the client and the add-ons. Call for a free consultation, call to 323-306-6872

Audience Influencer

24 Jul , 2014,
Ron Cobert
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OhYeahLive is a full service advertising company that provides new digital media as well as the traditional print and television services, from business development to all media, OhYeahLive caters to an array of industries. We get the story out to the audience. Content driven, brand identity, management, functionality, seeding, blogging, cost per click (CPC), media buy, cost per thousand impressions (CPM), banner ads, campaign viral-ability, we pride ourselves as BRAND ENHANCERS who increase your company’s exposure and profit. The global stage is available. Call Us to Join the Arena (310) 415 – 7285. — Ron Cobert, Founder

Brand Identity

13 Apr , 2014,
Ron Cobert
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“If you’re not into brand identity, you better get in the mix. Emotional stories create lasting experiences. Visual Content with sites like Facebook, YouTube, Pinterest and Instagram have increased the demand for visuals and sound. No longer is it the major networks and magazines controlling what we see and and hear.”

Here are 25 of the most valuable brands, why?

25-most-valuable-brands